Director Marketing Commercialization & Services Monetization
mastercard · Purchase
Job description
About the role
Mastercard’s U.S. Marketing & Communications organization is seeking a Director to build and manage the commercial discipline around sponsorships, experiences, intellectual property and marketing assets. This role sits at the intersection of Partnership Marketing, Sponsorships, and Services, turning assets into scalable solutions for financial institutions, merchant partners and other U.S. customers.
Key responsibilities
- Own commercial and financial management of monetizable U.S. marketing assets, providing visibility into revenue, cost, margin and utilization.
- Establish and manage the end‑to‑end operating model for asset monetization, from inventory and valuation through packaging, pipeline development, sale and fulfillment.
- Collaborate across marketing communications to translate sponsorship rights and experiences into differentiated customer solutions.
- Develop commercially compelling packages that combine individual rights into scalable offerings aligned with Mastercard growth priorities.
- Manage the pipeline of monetization opportunities, working with customer‑facing teams to identify demand, advance opportunities and drive conversion.
- Serve as a key connection to the Services commercial organization, ensuring opportunities are properly structured, forecasted and incorporated into the Services revenue pipeline.
- Apply strong financial discipline to pricing, deal economics, margin and investment decisions, providing leadership with clear portfolio performance insights.
- Maintain a single source of truth for available, committed and sold inventory, maximizing utilization while meeting contractual commitments.
Required profile
- Commercial operator comfortable owning revenue, economics, pipeline and performance.
- Exceptional financial acumen with experience in P&L, pricing, forecasting, margin analysis and commercial deal structures.
- Proven ability to turn a portfolio of assets into clearly defined, sellable customer propositions.
- Strong operational discipline, capable of building processes, governance, reporting and accountability across multiple teams.
- Experience with commercial rights, intellectual property, media, sponsorships, partnerships or licensing and understanding of valuation, packaging and fulfillment.
- Exceptional cross‑functional leader comfortable engaging senior stakeholders and translating complex commercial information into clear recommendations.
- Entrepreneurial mindset, energized by building new capabilities and establishing operating models.
- Relevant experience within payments, financial services, professional sports or entertainment.
What we offer
- Competitive base salary with potential annual bonus or commissions.
- Comprehensive benefits including medical, dental, vision, life insurance, disability coverage.
- Flexible spending and health savings accounts, generous paid leave policies, and parental leave.
- 401(k) with company match, deferred compensation options, and tuition reimbursement.
- Fitness reimbursement or on‑site facilities, and other employee wellness programs.
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Published 1 week ago
Expires 1 month from now
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