Director, Engagement Strategy

About the role

Lyra Health, a provider of evidence-based mental health care serving more than 20 million people globally, is looking for a Director of Engagement Strategy as its department scales. Reporting to the Senior Director, Customer Marketing, you will lead high-impact initiatives that connect more people to care through data-informed marketing, with special attention to the largest and most complex accounts. You will manage a team of 7 Engagement Strategy Managers and shift employers from basic benefits promotion to embedding Lyra's marketing within their broader operational and business goals.

Key responsibilities

• Manage and mentor a team of 7 marketing professionals, giving them guardrails and accountability to build data-driven consulting skills and lead account strategy.
• Own the annual strategy, budget and quarterly initiatives, turning account successes into repeatable playbooks and scalable frameworks that improve team performance.
• Set the team's operational strategy and governance, building standardized tools and templates and using emerging technologies such as AI to increase efficiency.
• Turn data and funnel metrics into customer-facing stories, identify underperforming accounts and build targeted turnaround plans.
• Create and maintain a library of marketing playbooks by industry, customer tenure, segment and product configuration.
• Analyse and report on what works to gain customer buy-in, linking results to business impact and customer health outcomes.
• Maintain sustainable workloads and protect the team's strategic thinking space.

Required profile

• 10+ years in B2B, B2B2C or relationship-driven corporate marketing, with at least 5 years managing and developing a team.
• Proven track record of corporate marketing strategies that drive measurable user outcomes in high-stakes environments.
• Ability to turn complex data and metrics into strategic insights for executives and client benefits leaders.
• Experience persuading diverse customer stakeholders to adopt marketing recommendations.
• Experience working cross-functionally with Customer Success, Operations, Product and Brand Marketing, Analytics and Finance.
• Digital health or fast-growing technology company experience preferred; healthcare or employee benefits background highly preferred.

Required skills

• Familiarity with JIRA, Salesforce, Tableau, Highspot and/or Confluence is a plus.