Direct Response Copywriter – Info/Coaching

About the role

We are seeking a Direct Response Copywriter to join our info/coaching pod, driving creative strategy, ad writing, and email copy for high‑spending clients.

Key responsibilities

• Own creative strategy, write ad scripts, body copy, hooks, and email sequences for clients spending $100k‑$1M+ monthly.
• Analyze performance data, prepare concepts for weekly strategy calls, and iterate based on insights.
• Collaborate with strategist, media buyer, and PM, updating creative trackers and briefing designers.

Required profile

• 2‑3+ years of direct‑response copywriting, preferably in the info/coaching space.
• Strong understanding of awareness levels, belief shifts, and persuasion principles.
• Comfortable working with performance data and driving strategic creative decisions.

Required skills

• Ad copywriting across video scripts, static copy, headlines, and hooks.
• Email copywriting within defined frameworks and sequences.
• Data analysis of creative performance and ability to iterate based on results.

What we offer

• Comprehensive health, dental, and vision insurance (US residents only).
• PTO, paid US holidays, and remote work flexibility (9 AM‑6 PM EST).
• Professional development opportunities and a collaborative, growth‑focused culture.