Digital Marketing Manager – Social Media, Website & AI Brand Building

About the role

We are looking for a seasoned Digital Marketing Manager to lead brand‑building initiatives for AI‑focused B2B products. You will own the end‑to‑end digital strategy, from SEO/SEM to paid media, website management and video content production.

Key responsibilities

• Develop and execute integrated digital campaigns across Google, LinkedIn and Meta platforms.
• Manage website content and performance on WordPress and Webflow, including CRO, A/B testing and conversion tracking.
• Lead LinkedIn‑heavy social media strategy, grow followers and boost engagement.
• Design and oversee YouTube and short‑form video pipelines, coordinating creators and agencies.
• Utilise AI‑powered marketing tools (HubSpot AI, Jasper, Surfer SEO, Synthesia) for content creation, SEO and automation.
• Analyse performance with GA4, Search Console, LinkedIn Campaign Manager and build reporting dashboards.
• Craft thought‑leadership assets such as whitepapers, webinars and eminence‑building campaigns.

Required profile

• 5‑8 years of hands‑on digital marketing experience, preferably in B2B SaaS or AI tech.
• Proven track record growing LinkedIn audiences and delivering measurable engagement.
• Experience marketing AI or technology products to US‑based clients.
• Strong understanding of content tone, messaging cadence and platform preferences for US prospects.

Required skills

• SEO/SEM (Google Ads, Bing Ads)
• Paid media on LinkedIn, Meta
• Website management – WordPress, Webflow
• YouTube strategy and short‑form video production
• AI marketing tools – HubSpot AI, Jasper, Surfer SEO, Synthesia
• Analytics – Google Analytics 4, Search Console, LinkedIn Campaign Manager
• CRO – A/B testing, landing‑page optimisation, conversion tracking