Creative Strategist (UGC & Paid Social)

About the role

MiraMira, a San Francisco-based hormonal health company, is hiring a Creative Strategist (Producer) to deliver 20+ high-quality video creatives per month, including at least 10 videos with real UGC creators, within its established creative strategy. The role is remote, with a 40-hour week, flexible hours and occasional overlap with the US team.

Key responsibilities

• Generate 20+ video creative concepts per month by analysing product information, performance data, competitor ads and social trends.
• Write compelling UGC scripts with strong hooks, storytelling and clear CTAs optimised for paid social.
• Produce at least 10 videos per month with real UGC creators, managing the full production cycle from casting to delivery.
• Manage relationships with creators, editors, designers, freelancers and agencies, and give clear feedback on submissions and cuts.
• Adapt successful ad formats and trends to the brand while following the creative strategy.
• Maintain creative libraries and performance insights, track timelines and update stakeholders on progress.
• Collaborate with the marketing team on product features, campaign goals and performance feedback.

Required profile

• 3+ years of experience in creative production, performance marketing or paid social advertising.
• Portfolio of performance-driven video ads, UGC content or paid social creatives.
• Proven experience writing scripts for UGC creators and direct-response video ads.
• Experience managing creators, editors, designers, freelancers or agencies.
• Ability to analyse creative performance data and apply insights to new concepts.
• Project management skills, handling multiple productions and meeting deadlines.

Required skills

• Deep understanding of paid social platforms (Meta, TikTok)
• Performance scriptwriting and creative ideation

What we offer

• A fast-growing femtech company with a strong mission for women's health.
• Career growth opportunities and the chance to shape and build teams as the company scales.
• Flexible, fully remote work supporting autonomy and ownership.
• Competitive salary plus a performance-based bonus tied to OKRs.

The application process includes a screening call with HR, an assessment task, an interview with the department lead, a cognitive assessment, a final interview and a reference check.