Commercial Business Analyst

About the role

As a Commercial Business Analyst at H&M, you will work in commercial analytics, using data and insights to support sales, marketing and e‑commerce performance. You will analyze campaigns, customer behavior and performance metrics to drive informed commercial decisions. The role is based on‑site in New York and reports to the Commercial Manager.

Key responsibilities

• Plan, quantify and drive execution of tactical activations in the sales market, collaborating with Continent SP and adhering to global budget constraints.
• Consult Commercial Leads on activation plans and execution, and drive business cases and follow‑up of major initiatives.
• Conduct sales follow‑up, generating insights from reports and dashboards.
• Perform 360° analysis of customer, web and sales data to extract actionable insights.
• Analyze full‑funnel web performance across .com and app, including traffic, user behavior, product performance and sales.
• Provide insights on campaign effectiveness, conversion attribution and return on ad spend.
• Analyze sales, customer and web data to inform product assortment, pricing and quality control processes.
• Plan, support and evaluate A/B and multivariate tests to optimise the online store and CRM/email experience.
• Conduct customer segmentation, cohort analysis and product performance reviews.
• Implement tagging, tracking and SEO analytics to ensure accurate data collection and improve channel visibility.

Required profile

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics or a related field.
• 2+ years of commercial analytics experience, preferably in e‑commerce or fashion retail.

Required skills

• Google Analytics
• Adobe Analytics
• Tableau
• Power BI
• A/B testing methodologies
• Web tracking implementation

What we offer

• Diverse and inclusive workplace that values all backgrounds.
• Values‑driven culture guided by H&M’s long‑standing principles.
• Access to Colleague Resource Groups for community and networking.
• Opportunities within a large global talent community for career growth.