VP, New Business Development

About the role

Blue Hour Studios, a social-first content agency and affiliate of Horizon Media, is looking for an entrepreneurial VP, New Business Development to champion business development and drive revenue expansion. The role leads net new business acquisition and owns the marketing and positioning of the agency's capabilities in social-first strategy, influencer marketing, content creation and creator partnerships. It reports directly to senior leadership and is an individual contributor.

Key responsibilities

• New business development (75%): prospect and identify new clients focused on brands using social-first, influencer and creator-driven strategies; lead outreach and relationship building with prospects and holding company leadership.
• Build and manage a new business pipeline, qualify opportunities and assess their financial viability.
• Own the RFP process, including proposal development, pitch strategy and presentation leadership for major opportunities.
• Nurture strategic partnerships with platforms, creators and industry partners, and work with creative, strategy and production teams on pitch decks.
• Marketing and positioning (25%): define market positioning, own the marketing and growth strategy (website, case studies, thought leadership, PR, agency brand), and drive visibility through speaking, conferences and partnerships.
• Lead award submissions, act as a market representative, and lead conversations on creator economy trends and influencer marketing.

Required profile

• 15+ years of agency experience, with at least 8+ years in new business development, business growth or similar revenue-focused roles.
• Proven track record of building pipelines, closing major accounts and scaling agency revenue.
• Deep knowledge of the creator economy, influencer marketing and social-first strategies.
• Preferred: background in social-first, creator or influencer marketing agencies; leadership experience in high-growth agencies; agency positioning or rebranding experience; client-side or brand marketing experience.

Required skills

• Expert understanding of creator platforms (Instagram, TikTok, YouTube) and creator culture.
• Excellent verbal and written communication and negotiation skills.
• Strategic thinking, strong execution, autonomy and ability to thrive in a fast-paced, ambiguous environment.
• Project management and cross-functional collaboration without direct authority.

What we offer

• Salary range of $190,000 - $240,000, with a discretionary bonus.
• Health, life and disability insurance, retirement savings plans, company-paid holidays and unlimited PTO.
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance and fitness reimbursement.