College Brand Ambassador for Tailgate Tour (University of Alabama)

About the role

The Athletes First Tailgate Tour College Ambassador will raise brand awareness on the University of Alabama campus during the 2026 college football season. Working directly with the Vice President of Events, you will act as the “boots on the ground,” supporting experiential and content activations that engage students and fans.

Key responsibilities

• Plan, organize, and execute on‑campus events to maximize student and fan interaction before and during each tour stop.
• Promote the event across student organizations, clubs, sports teams, fraternities and sororities, leveraging personal network.
• Provide creative insight and campus‑specific ideas to enhance event planning and execution.

Required profile

• Strong knowledge of Athletes First’s programming, talent, and brand initiatives.
• Professional demeanor when interfacing with talent and executives.
• Ability to thrive in a fast‑paced, deadline‑driven environment and collaborate effectively on teams.
• Self‑starter attitude with proactive nature; majors in marketing, communications, sports management, public relations, or journalism are preferred.

Required skills

• Proficiency with Microsoft Office Suite.
• Proficiency with Google Suite.