Celebrity Relations Manager

About the role

POP MART is seeking a seasoned Celebrity Relations Manager to lead the development of strategic partnerships with top‑tier talent and agencies in the United States. The role will position POP MART as a first‑to‑market brand within the entertainment, fashion, and beauty ecosystems, turning high‑profile collectors into loyal advocates of our IP portfolio.

Key responsibilities

• Leverage existing relationships with leading celebrity agencies (e.g., CAA, UTA, WME), publicists, and stylists to secure brand placements and collaborations.
• Maintain and deepen personal connections with 10–20 core celebrity collectors, including singers, actors, athletes, and major KOLs.
• Design and execute organic celebrity unboxing, vlog integrations, and lifestyle content that align with product launches.
• Partner with major events such as the Grammys, Oscars, Met Gala, fashion weeks, and red‑carpet premieres to secure gift‑bag and VIP lounge placements.
• Collaborate with PR and Marketing teams to drive on‑ground activations, VIP openings, and flagship store events, ensuring authentic celebrity participation.
• Monitor celebrity social mentions and translate them into press releases or secondary creative assets.
• Work with e‑commerce and retail teams to create a seamless search‑to‑conversion funnel for celebrity‑endorsed products.

Required profile

• 8–10+ years of experience in artist relations, celebrity public relations, or entertainment marketing.
• Minimum of 5 years focused on fashion or beauty sectors.
• Proven track record of building and managing high‑value celebrity relationships.
• Strong understanding of the U.S. entertainment and award‑season calendar.

Required skills

• Extensive network with top celebrity agencies and publicists.
• Ability to craft integrated marketing campaigns that blend product launches with lifestyle content.
• Experience coordinating event‑based activations and VIP experiences.
• Excellent cross‑functional collaboration skills across PR, marketing, e‑commerce, and retail.

What we offer

• Dynamic, high‑trust work environment with a collaborative onsite culture.
• Opportunity to shape the brand’s presence at marquee entertainment events.
• Access to POP MART’s global IP portfolio and creative resources.