Social & Digital Content Manager

About the role

The Social & Digital Content Manager will raise Carleton College’s visibility, enhance its brand, and build community through strategic social media and short‑form storytelling. Reporting to the Director of Marketing Strategy and working closely with the Vice President for Communications, the role serves as the primary digital steward of the college’s voice.

Key responsibilities

• Develop and execute a college‑wide social media strategy that aligns with institutional priorities.
• Manage day‑to‑day operations of official channels including Instagram, TikTok, Facebook, Threads, Blue Sky, YouTube, and LinkedIn.
• Conceptualize, produce, and publish short‑form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
• Monitor social, traditional, and student media mentions; produce weekly listening reports for the President’s Cabinet.
• Advise campus units on social media campaigns, oversee student content producers, and maintain the Carleton Editorial Style Guide.
• Serve as copy editor for major communications and write marketing copy for priority web pages and fundraising materials.

Required profile

• Bachelor’s degree in communications, marketing, journalism, public relations, or related field.
• At least 5 years of full‑time professional experience in social media and content production, with a proven ability to adopt an institutional voice.
• Demonstrated judgment, confidentiality, and ability to work independently while meeting multiple deadlines.
• Strong interpersonal skills and a commitment to collaborating across a diverse campus community.

Required skills

• Proficiency with WordPress and Canva.
• Expertise in managing Instagram, TikTok, Facebook, Threads, Blue Sky, YouTube, and LinkedIn accounts.
• Short‑form video production for vertical formats (TikTok, Reels, Shorts).
• Social listening and analytics tools for monitoring media mentions.

What we offer

• Competitive salary range $77,300‑$79,900 per year.
• Generous 403(b) retirement plan with 10% employer contribution.
• Comprehensive medical, dental, vision, life, and disability insurance.
• Paid time off: 25 annual leave days, 8 holidays, plus additional days at year‑end.
• Employee Assistance Program and dependent tuition assistance after six years of service.