Associate Manager, Toy Marketing

About the role

Fisher-Price, part of Mattel, is looking for a collaborative product marketer to join the Fisher-Price Global Brand Team as Associate Manager, Global Toy Marketing. Working closely with the Toy Marketing Manager, you will drive the Baby toy business and support end-to-end toy portfolio strategy and product development pipeline, partnering with Design, Packaging, Development, Finance, Brand Strategy and regional commercial teams.

Key responsibilities

• Manage day-to-day product segments and act as point of contact for toy inquiries and information sharing
• Help the manager run the product portfolio, key product line tools and documents, and develop business strategies, objectives and insights while managing the P&L
• Own end-to-end product development from early concept through launch readiness, with Design, Packaging, Development and manufacturing partners
• Help set toy pricing architecture and competitive positioning across the portfolio
• Build 3-5 year product roadmaps that balance innovation with refresh cycles
• Lead consumer and competitive insights to shape positioning, features, pricing tiers and differentiation
• Own business metrics such as revenue, margin, SKU productivity, POS and others
• Coordinate with regional commercial teams, prepare strategic presentations for senior audiences and lead global business reporting and analysis

Required profile

• 5+ years of experience in product marketing, brand marketing, franchise management/marketing or a related field (MBA preferred but not required)
• Background in CPG or toy, ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution
• Track record of building cross-functional relationships in matrixed organizations with Design, R&D and manufacturing partners
• Ability to define toy segments, pricing ladders and innovation cycles, and to synthesize data and consumer insights into actionable recommendations
• Comfortable managing P&L at brand or category level

Required skills

• Marketing mix and KPIs, forecasting, pricing strategy, SKU productivity and POS analysis
• Proficiency in PowerPoint, Excel, Outlook and Word
• Strong quantitative and financial skills, excellent communication and storytelling, and strong organizational ability

The stated pay range is $91,000 to $115,000 per year, depending on location, skills and experience. Mattel encourages applications from candidates who do not meet every requirement.