Associate Manager – Brand Experience Marketing

About the role

We are seeking an analytical and execution‑oriented brand strategist to monitor, analyze, and improve the performance of the Arby’s brand experience. The role thrives in test‑and‑learn environments, solving complex business problems and turning data into actionable recommendations.

Key responsibilities

• Support core and in‑market performance management by tracking KPIs, competitive activity, and campaign performance.
• Maintain performance views, compare forecast vs. actual, and develop action plans.
• Prepare and deliver weekly calendar and marketing performance updates.
• Lead analysis for quarterly situation assessments and post‑mortems.
• Support in‑market calendar optimization in collaboration with leadership.
• Develop ad‑hoc insight briefs and manage franchisee meeting agendas.
• Act as central connector across cross‑functional teams to drive alignment and follow‑through.
• Support Stage Gate process to deliver the national calendar with rigorous measurement frameworks.

Required profile

• Bachelor’s degree in business, marketing, economics, engineering, or related field.
• 3–5 years of experience in strategy, analytics, brand marketing, consulting, or test‑and‑learn environments.
• Strong analytical mindset with experience handling large, complex datasets.
• Excellent written and verbal communication skills, able to create executive‑ready materials.
• Effective project management skills, comfortable managing multiple workstreams and deadlines.

Required skills

• Proficient in Excel (pivot tables, SUMIFS, INDEX/MATCH).
• Strong PowerPoint skills for executive‑ready presentations.
• Experience using Tableau, Power BI, or similar data‑visualization tools.