Associate Director, Digital Marketing Optimization

About the role

The Associate Director, Digital Marketing Optimization leads the ongoing optimization of in-market experiences across audiences, content, channels and media placements to drive marketing effectiveness against strategic objectives. The role sits in East Hanover, NJ, and covers campaign measurement planning, best-practice adoption and delivery of innovative data and analytics capabilities. It combines deep knowledge of the digital ecosystem with data science expertise to improve the effectiveness and efficiency of promotional investments.

Key responsibilities

• Work closely with Marketing Strategy and Customer Experience teams to improve outcomes through strong digital analytics capability.
• Build measurement plans for media, creative assets, CRM, websites and digital health solutions, covering diagnostic and outcome metrics.
• Deploy the Experience Optimization Playbook to standardize the in-market optimization process across brands.
• Develop KPI dashboards aligned to business goals and design A/B tests and other digital experiments.
• Measure digital health solutions, considering short- and long-term value for patients and healthcare professionals.
• Assess innovation in digital analytics and coach and develop team members in analytics and data storytelling.
• Manage agency partners to high-quality, accurate, on-time delivery.

Required profile

• Bachelor's degree (BA/BS) and at least 7 years of experience using data and analytics to support business decisions.
• Leadership skills, with proven ability to coach and manage team members.
• Ability to manage for results under ambiguity and to handle multiple projects by deadline.
• Experience collecting requirements, translating them into solutions and delivering results.
• Strong communication, interpersonal and analytical skills, able to work with people at all levels of management.

Required skills

• Deep knowledge of the digital media buying ecosystem (programmatic, search, social).
• Hands-on web analytics and A/B testing (Google, Adobe, etc.).
• Database structures, data wrangling, cleansing and manipulation.
• Marketing analytics, forecasting and predictive analytics.

What we offer

• Expected starting pay of $152,600 to $283,400 per year, depending on location, experience and skills.
• Possible sign-on bonus, restricted stock units and discretionary awards.
• Medical, financial and other benefits, including 401(k) eligibility and paid time off.