Analyst, Analytics and Insights

About the role

Zeta Global is seeking an Analyst for its Programmatic Analytics and Strategy team. The analyst will work directly with external clients and internal product teams to translate data into actionable marketing insights and help shape optimization strategies.

Key responsibilities

• Partner with Sales and Customer Success to monitor the optimization platform and design real‑time brand surveys.
• Interpret campaign performance data, create storytelling presentations, and recommend optimization tactics.
• Develop testing plans, measurement tools, and reporting frameworks aligned with client business challenges.
• Provide feedback to Product and Engineering on model performance, automation, and feature enhancements.
• Collaborate with internal stakeholders to set up campaigns, define targeting strategies, and ensure measurable impact.

Required profile

• 1‑2 years of experience in analytics, marketing insights, or a related field.
• Strong communication skills for client‑facing interactions and presenting findings.
• Ability to understand business objectives and translate them into data‑driven recommendations.

Required skills