SEO & Organic Growth Manager

About the role

tastylive’s website is a core acquisition channel, and the SEO & Organic Growth Manager will own the strategy that drives traders to the platform through both traditional and AI‑driven search. You will lead the organic team, set measurable KPIs, and translate search performance into real traffic, rankings, and pipeline.

Key responsibilities

• Develop and execute the organic growth strategy for tastytrade.com, covering SEO and generative AI search optimization (GEO), with goals tied to traffic, keyword visibility, and AI‑generated results.
• Own App Store Optimization (ASO) to ensure the tastytrade app is discoverable and competitive across app stores.
• Define KPI frameworks, build dashboards, and produce reporting that isolates genuine acquisition impact from platform noise.
• Lead, mentor, and grow the organic team, setting priorities and reviewing work.
• Collaborate with Product, Content, Brand, and Engineering to implement website and content recommendations.
• Coordinate with conversion/experimentation teams to align SEO changes with active tests.
• Manage the organic tool stack (GA4, Google Search Console, Ahrefs/SEMrush‑class tools).
• Monitor the evolving AI search landscape and adjust strategy accordingly.
• Partner with Compliance to keep initiatives within financial‑industry regulations.
• Report performance, risks, and strategy to marketing leadership on a regular cadence.

Required profile

• 7+ years of progressive experience in SEO or organic growth, including team leadership.
• Proven ability to define KPIs and build reporting that links organic work to business outcomes.
• Hands‑on expertise in technical SEO, keyword strategy, and content architecture.
• Strong analytical fluency with GA4 and Google Search Console.
• Experience managing at least one direct report.
• Bachelor’s degree in marketing, communications, data analytics, computer science, or a related field.

Required skills

• GA4
• Google Search Console
• Ahrefs or SEMrush‑class tools
• App Store Optimization (ASO)
• Generative AI search optimization (GEO)