Product Marketing Consultant

About the role

centrl, a fast‑growing AI company serving investment managers, banks and corporates, is looking for a Product Marketing Consultant to bridge product, sales, client success and marketing. The contractor will own product positioning, enablement, go‑to‑market execution and adoption strategy across the platform.

Key responsibilities

• Partner with the Product team to translate technical functionality into market‑ready messaging, positioning and narratives for specific industry segments.
• Create and maintain enablement tools such as pitch decks, one‑pagers, FAQs and demo scripts for sales, client services and strategic partners.
• Design and deliver webinars, videos and lifecycle marketing assets that drive product education, adoption and expansion.
• Manage digital and in‑app channels to increase product visibility, including feature announcements, tours, banners and upgrade prompts.
• Track product usage metrics, identify adoption gaps and use data to refine messaging and launch strategies.

Required profile

• 5+ years of product marketing experience, preferably in wealth‑tech, fintech or AI.
• Prior knowledge of the investment‑management industry and its terminology.
• Proven ability to simplify complex technical products into clear value propositions.
• Experience supporting sales and channel partners with enablement materials, including video production.
• Comfortable presenting to executive audiences and leading webinars.

Required skills

• Data‑driven analysis of product usage and adoption trends.
• Creation of marketing collateral (pitch decks, one‑pagers, FAQs, demo narratives).
• Webinar and video production for product education.