Product Manager – Cleaning Brand

About the role

We are looking for a hands‑on Product Manager to lead our cleaning brand. Reporting directly to the CEO, you will own the full product lifecycle—from customer research and roadmap planning to go‑to‑market execution and community engagement.

Key responsibilities

• Conduct deep customer research, analyze NPS, tickets, reviews and run surveys to generate actionable product insights.
• Define product strategy, build a roadmap, and create a product criteria framework to make go/no‑go decisions.
• Write detailed PRDs, collaborate with our China sourcing team, and travel for factory visits.
• Develop compliance, shipping and regulatory plans before product design.
• Design GTM plans with media buyers and creative strategists, shaping positioning, pricing and offer structures.

Required profile

• 5+ years in product management, brand or product marketing for a DTC e‑commerce brand, preferably in physical goods.
• Proven track record of shipping physical products from concept to market, including working with overseas factories.
• Strong understanding of DTC unit economics (AOV, LTV, CAC, subscription mechanics).
• Customer‑obsessed mindset with hands‑on experience running surveys and engaging with support tickets.

Required skills

• Experience writing PRDs and product briefs.
• Ability to use AI tools for research, regulatory work and content drafting.