Director, GTM Strategy - Multi-Platform Initiatives & Market Scale

About the role

iHeartMedia, the largest audio company in America, is hiring a Director of GTM Strategy for multi-platform initiatives and market scale in New York. The role turns national ideas into scalable, repeatable revenue across markets, connecting national strategy to market execution so that advertising partners can activate large partnerships, 360 initiatives and multi-platform programs locally, regionally and nationally.

Key responsibilities

• Lead GTM strategy for the company's largest multi-platform initiatives such as partnerships, tentpole programs and strategic sales priorities.
• Turn high-level concepts into modular, market-ready playbooks with clear entry points for sellers at different investment levels.
• Build frameworks that let initiatives scale across local markets, regional clusters and national accounts, keeping consistency and guardrails.
• Make it easy for sellers to know what to sell, when and how, delivering one-pagers, playbooks, FAQs and pitch guidance.
• Partner with Programming, Sales, Marketing, Finance, Legal, Operations and Research, and work with Revenue Operations on pricing frameworks, guardrails and approvals.
• Serve as the single point of accountability for packaging decisions, trade-offs and escalations.
• Monitor performance across markets, simplify and optimize revenue impact, and feed field feedback back into GTM development.

Required profile

• 8+ years in GTM strategy, sales strategy, commercial operations or product marketing.
• Proven experience scaling multi-market or national-to-local initiatives.
• Strong understanding of how local and national sales teams operate differently.
• Experience working cross-functionally with programming, sales and marketing teams.
• Ability to simplify complex ideas into repeatable frameworks.
• Media, audio or entertainment experience strongly preferred.

What we offer

• Salary of $104,000 - $130,000, depending on experience, knowledge, skills and market data.
• Employer-sponsored medical, dental and vision, plus company-provided and supplemental life insurance.
• Paid vacation, sick time and paid company holidays.