Director, Digital Analytics

About the role

The Director, Digital Analytics will lead the development and delivery of data‑driven insights across Michael Kors eCommerce sites and the KorsVIP app. You will partner with merchants, marketers, planners and creative teams to enable self‑service analytics and improve customer experience, sales and profitability.

Key responsibilities

• Serve as the subject‑matter expert for all eCommerce and digital marketing analytics, workspaces and reporting methods.
• Design, build and maintain daily, weekly, quarterly and seasonal KPI dashboards and insights that reveal visitor behavior and opportunities for growth.
• Produce analyses that uncover trends, recommend actions to boost engagement and conversion, and evaluate the impact of A/B tests.
• Define reporting requirements for new functionality and collaborate with the Digital Data team to translate them into tagging strategies.
• Monitor site performance with automated alerts and regular KPI reviews, identifying friction points and estimating test value.
• Educate business partners on Adobe Analytics capabilities, workspaces and best practices.
• Recruit, lead and develop a high‑performing Digital Analytics team, fostering a data‑driven culture across eCommerce, marketing, product and technology.

Required profile

• Bachelor’s degree in Statistics, Economics, Mathematics or a related field.
• 10+ years of experience in e‑commerce analytics.
• Strong quantitative analysis skills with the ability to translate complex data into clear business stories.
• Excellent written and verbal communication and cross‑functional collaboration abilities.
• Consultative, service‑oriented mindset.

Required skills

• Expert‑level proficiency in Adobe Analytics and Adobe Workspace.
• Advanced Excel and PowerPoint skills.
• Experience with A/B testing platforms such as Adobe Target, Dynamic Yield or Optimizely.

What we offer

• Generous paid time off and holiday calendar.
• Summer Fridays and internal mobility across brands.
• Cross‑brand employee discount and exclusive sales opportunities.