Digital Marketing Coordinator

About the role

As a Digital Marketing Coordinator you will ensure the brand’s digital presence is accurate, on‑brand, and optimized for conversion. You will manage website and app content, digital menu boards across hundreds of locations, and the coupon and offer infrastructure, acting as the bridge between marketing, creative, and technical teams.

Key responsibilities

• Own day‑to‑day updates of web and app content, including product additions, pricing, promotions, and store information.
• Maintain and update digital menu boards across all retail locations, aligning with campaign and product launch timing.
• Serve as the internal liaison for digital assets, handling intake, trafficking, and deployment between marketing and creative teams.
• Maintain the digital content calendar and coordinate with the Marketing Project Manager to meet campaign deadlines.
• Create, set up, maintain, and report on coupon codes and promotional offers across all digital platforms.
• Support campaign analysis, reporting, and conversion‑optimization initiatives.
• Participate in digital strategy sessions, providing insights on the customer’s online experience.

Required profile

• Highly organized and detail‑obsessed.
• Fast‑moving, able to juggle multiple campaigns and product launches.
• Curious about digital platforms and how they interconnect.
• Strong analytical mindset to spot performance anomalies.

Required skills