Digital Marketing Business Support Manager

About the role

The Digital Marketing Business Support Manager provides deep digital marketing operations expertise, leading cross-functional project teams to solve high-complexity challenges for Roche. The role delivers a broad range of activities that enable the effective operation of digital marketing and marketing technology capabilities, including campaign and content execution, web authoring, data and platform administration, user support, onboarding coordination and issue resolution. It operates with significant independence and serves as a functional expert in best practices and quality execution.

Key responsibilities

• Lead functional teams and project sub-streams to resolve critical system anomalies while managing risk, resources and operational complexity.
• Develop new approaches to complex problems and influence stakeholders to adopt new strategies and ways of working.
• Articulate complex technical and operational concepts clearly and negotiate across cross-functional teams to build consensus on strategic priorities and process improvements.
• Serve as a central resource for best practices and quality, ensuring alignment with functional policies and global standards.
• Prove the ability to lead operational, production and support activities across digital marketing and marketing technology platforms, including campaign and content execution, web authoring, CRM administration and optimizing technology investments.
• Oversee and optimize global intake channels, workflows and operational support frameworks to ensure SLA compliance and operational efficiency.

Required profile

• Bachelor's degree in Marketing, Business, Communications, Information Systems or a related field, or equivalent practical experience.
• 5+ years of experience in digital marketing operations, business support, marketing technology, platform administration or a similar execution-focused environment.
• Experience supporting activities such as email production, web content publishing, database maintenance, access administration, onboarding support or user issue resolution.
• Strong understanding of digital marketing, CRM, CMS, marketing automation or service/ticketing platforms.
• Ability to develop effective strategies and manage key global stakeholders; proactive, innovative problem-solver focused on sustainable and scalable solutions.