Senior Manager, CRM Campaign Strategy & Insights

About the role

California Closets, founded in 1978, designs custom storage solutions such as walk-in closets, pantries and home offices. Its Senior Manager, CRM Campaign Strategy & Insights develops, executes, measures and optimizes customer marketing programs that drive lead generation, engagement, repeat business and revenue growth. The role focuses on direct mail marketing, with a strong emphasis on campaign measurement, performance analytics and actionable business insights, and supports the email marketing team with cross-channel measurement and audience planning.

Key responsibilities

• Develop CRM marketing strategies for customer acquisition, retention, reactivation, referrals and lifetime value, using behavioral, demographic, transactional and geographic data to segment customers.
• Partner with business stakeholders and the email team on customer contact strategies and coordinated direct mail and email programs across the customer lifecycle.
• Manage end-to-end direct mail campaigns, coordinating audience selection, production schedules, delivery timing and post-campaign analysis, and liaise with direct mail agencies, printers, data providers and vendors.
• Support testing initiatives (audience, offer, creative, timing, channel) and recommend optimization plans.
• Establish reporting methodologies, KPIs, attribution approaches and benchmarks, and run control group, holdout and incrementality tests.
• Analyze cross-channel performance and produce executive-ready reports, dashboards and recommendations.
• Manage campaign calendars, briefs and execution plans, coordinate marketing, creative, analytics, technology and franchise teams, and ensure compliance with brand, legal, privacy and operational standards.

Required profile

• Bachelor's degree in Marketing, Business, Analytics, Statistics or a related field.
• 7+ years of experience in CRM, lifecycle marketing, database marketing or related fields, including hands-on development, execution and measurement of direct mail programs.
• Strong understanding of campaign measurement, attribution models, testing frameworks and incrementality analysis.
• Experience turning campaign results into actionable business insights for stakeholders and leadership.

Required skills

• Advanced Excel, including pivot tables, lookups, campaign analysis and data interpretation.
• Campaign measurement and performance analytics.

What we offer

• Starting pay of $130K or more plus bonus.