Social Media Channel Associate

About the role

The Social Media Channel Associate runs the global social media channels and the online communities around them, owning the channel programme end to end: content calendar, platform-specific adaptation, publication, community interaction, performance measurement and optimisation. The holder decides what publishes when, approves it against brand, medical-legal and quality standards, and is accountable for everything that goes live on a public channel. This is the single social media channel seat in the Global Digital Hub's Global Digital Marketing scope, working autonomously with minimal supervision.

Key responsibilities

• Build the content calendar, commission and adapt content for each platform, schedule and publish across Facebook, LinkedIn, X, YouTube and Instagram, and approve each item for release
• Brief and direct freelancers and external agencies on content production
• Monitor and handle community interaction within the approved response framework, and judge what must be escalated to communications or medical
• Train and guide affiliates to build and run their own communities, and advise on platform choice and audience engagement
• Analyse channel performance data (reach, engagement, audience growth, conversion to owned channels) and change the content mix, cadence and targeting accordingly
• Produce recurring channel reporting and feed the social insight that shapes channel strategy

Required profile

• Bachelor's degree in Marketing, Communications, Digital Media, Business or a related field, or equivalent practical experience
• Minimum 3 years of hands-on experience running social media channels for a brand or organisation across multiple markets

Required skills

• In-depth knowledge of Facebook, LinkedIn, X, YouTube and Instagram, including formats, audience behaviour and distribution mechanics
• Experience with social media management and publishing tooling such as Sprinklr, Hootsuite or native platform business suites
• Experience with social listening tools