CRO Content Manager, AI-First

About the role

Puffy, a nine-figure direct-to-consumer mattress brand with over $1 billion in sales, is hiring a CRO Content Manager, AI-First. The role owns the brand voice and conversion content strategy across brand voice, product detail page and landing-page copy, AI content workflows and copywriter development, reporting directly to the VP of Digital Experience & Conversion. It is remote and open globally.

Key responsibilities

• Turn technical product features, customer concerns and complex briefs into persuasive buying arguments for a US audience
• Build a repeatable content system that improves quality, delivery speed and commercial impact
• Make hypotheses explicit before testing and use supported findings to improve subsequent content
• Build and operate AI workflows across customer research, strategy, copy, creative briefs, quality checks and experiment learning, while keeping editorial judgment and final output accountability
• Develop reusable AI workflows and review standards, check outputs for accuracy, substantiation and brand voice, and coach the team to deliver independently
• Work with CRO on copy variants and with Design on creative briefs, and refine the messaging framework and workflows over time

Required profile

• Demonstrated AI workflow capability: workflows you personally built and used, with inputs, outputs, verification steps and gains in quality, speed or business outcomes
• Exceptional conversion copywriting and editorial judgment, with proven content impact on business performance
• Ability to simplify complex information into a simple, persuasive buying argument
• 6+ years of progressive content strategy and marketing experience, including at least 2 years managing and developing content teams
• Flawless written and verbal English
• Willingness to work extended hours and weekends as needed

Required skills

• CRO and A/B testing methodologies
• Web analytics tools
• AI workflow development

What we offer

• Total package up to USD 132,000 (base salary plus a monthly performance bonus of up to 10% of base)
• Medical, dental and vision insurance, generous paid time off and US public holidays
• Remote-first work environment
• Up to USD 5,000 annual learning budget
• Leaders Club eligibility and monthly recognition awards