Campaign Marketing Assistant Manager

About the role

Castlery, a furniture brand, is looking for a Campaign Marketing Assistant Manager to help drive revenue by planning and delivering end-to-end marketing campaigns and improving the customer shopping experience on its US and Canada website. The role works closely with Performance, Partnerships, Creative and other teams to implement campaign strategies and optimise performance.

Key responsibilities

• Lead the planning and execution of the US and Canada marketing calendar, including promotional campaigns, product launches and always-on initiatives.
• Manage campaigns end to end, from briefing and stakeholder coordination to asset quality checks and onsite promotion setup.
• Develop and recommend promotional strategies such as targeted vouchers, gift-with-purchase offers and bundle deals to drive conversion and average order value.
• Monitor the monthly marketing discount budget and flag deviations from plan.
• Plan and run CRM campaigns, including newsletters and automated customer journeys, to drive engagement, retention and repeat purchases.
• Ensure campaigns and promotions are reflected across the website and support broader onsite optimisation.
• Analyse campaign and funnel performance regularly and turn insights into actionable recommendations.
• Stay up to date on competitor activity, market trends and customer behaviour.

Required profile

• 3-5 years of experience in e-commerce campaigns, CRM or lifecycle marketing.
• Proven experience managing cross-functional campaigns from planning through execution.
• Experience targeting North American markets and/or working in furniture, home or lifestyle retail is a plus.

Required skills

• Comfort reading funnel metrics and turning them into action.
• Excellent written and verbal communication, including crafting customer-facing marketing content.
• Highly organised, able to manage multiple priorities in a fast-paced environment.
• Customer-centric mindset focused on great customer experiences.