Senior Digital Marketing Strategist - SEO & Paid Media (Healthcare)

About the role

U.I. Medical Marketing is a US-based agency that helps medical practices in New York, New Jersey and beyond generate patient leads and turn them into booked appointments. It is looking for a Senior Digital Marketing Strategist to own SEO, paid media and local search across a portfolio of multi-location medical practices. The role covers strategy, execution, tracking and performance reporting, and the candidate is accountable for lead volume, cost per lead and ROI.

Key responsibilities

• Lead SEO, paid media and local search strategy across multiple client accounts and locations
• Set up, optimize and manage Google Business Profiles for multi-location practices
• Build and run acquisition campaigns on Google Ads, Meta Ads and TikTok Ads
• Run technical SEO: site structure, speed and performance, indexing and crawl health (WordPress and Shopify)
• Design tracking and attribution with GA4 and Google Tag Manager, including conversion tracking for calls, forms and bookings
• Manage and reallocate budgets across platforms to lower CPA and maximize ROI
• Find overlap and cannibalization between campaigns and locations
• Run A/B tests on ads and landing pages to improve conversion rates
• Build real-time dashboards in Looker Studio connecting marketing metrics to business KPIs
• Develop SEO content strategies aligned with search intent, working with the content team
• Work with developers so SEO best practices are built into every site

Required profile

• 2+ years in digital marketing, with hands-on ownership of SEO and paid media
• A portfolio showing real results in SEO, local search or paid media
• Experience managing 20+ accounts or multi-location businesses at the same time
• Track record of measurable results such as organic traffic growth and CPA reduction
• Comfort owning a function end to end and making data-driven decisions on your own
• Clear written and verbal communication in English
• Nice to have: experience marketing medical or healthcare practices, awareness of HIPAA-safe tracking and advertising policies, bilingual English/Spanish, certifications in SEO, analytics, technical SEO or Google Ads

Required skills

• Google Ads, Meta Ads Manager, TikTok Ads
• GA4, Google Tag Manager, Google Search Console
• SEMrush, Ahrefs, Looker Studio and Excel
• WordPress (Shopify is a plus)