Digital Marketing Specialist - Local Home Services

About the role

A local home services business is looking for a Digital Marketing Specialist to take ownership of its online presence and lead generation. You will strengthen local SEO and fix the Google presence, then build Google Ads and Meta campaigns and keep social channels active. You will manage incoming social and chat leads and hand them to the owner, reporting directly to the owner with real autonomy. The schedule is flexible during EST business hours (4 hours per day), 20 work hours per week.

Key responsibilities

• Improve local SEO so the business ranks among the top Google results across Pinellas County
• Set up and manage Google Ads so ad spend benefits the business
• Plan and run Meta ads and promotions to build market visibility and generate qualified leads
• Manage Facebook and Instagram content to keep the brand active, fresh and consistent
• Respond to social media messages and chat inquiries promptly and pass leads to the owner
• Drive customer reviews and track the review rating to build trust and credibility

Required profile

• Proven experience in SEO and local search optimization
• Experience managing business social media accounts and growing audience engagement
• Experience working with local service businesses or lead-generation-focused campaigns
• Experience building online reviews and reputation for a business
• Strong written English and attention to detail, able to work independently
• Ability to test, learn and adjust campaigns based on performance results

Required skills

• Meta Business Suite
• Google Ads and Meta ads
• GEO (willingness to learn)

What we offer

• Independent contractor position
• Permanent work from home
• Immediate hiring