Senior Marketing Manager - Hospitality

About the role

French Cowboys is a Texas hospitality brand with five boutique hotels in the Texas Hill Country. As Senior Marketing Manager, you will run marketing day to day across all five properties, reporting to the Commercial Director. This is a hands-on role: you set the marketing calendar and rhythm, direct the team and partners, and make sure the right work lands on time. You will work closely with Sales, Revenue Management, Distribution and each property's General Manager.

Key responsibilities

• Co-create and execute a data-driven social media growth strategy across the properties.
• Lead multi-property 360-degree seasonal campaigns from concept through launch.
• Own the marketing calendar, budget and KPIs, including channel ROI and social growth.
• Direct performance, design, social, influencer and content partners, and challenge them on the right things.
• Track ROI across paid, email, influencer, partnership and PR channels and turn the numbers into budget recommendations.
• Scale existing channels and test new ones, such as affiliate marketing.
• Coordinate with Sales, Revenue Management, Distribution and property GMs as the conductor across teams.
• Act as steward of each property's brand voice and visual identity across every channel.

Required profile

• 5+ years of hands-on marketing experience across multiple channels and digital content.
• A well-rounded generalist who spikes in growth or social media, with a proven record of building high-growth social media strategies.
• Experience directing contractors, agencies or cross-functional teams.
• Experience managing creative production, including writing briefs and coordinating photo and video shoots.
• Fluent English, written and spoken; a bachelor's degree in marketing, communications or a related field, or equivalent experience.
• Nice to have: hospitality, travel or vacation rental experience; OTA (Airbnb, Booking.com, Expedia) and direct booking experience; affiliate marketing or brand partnership experience; experience with US companies or clients.

Required skills

• Comfortable with attribution, conversion funnels and channel ROI, able to turn data into budget recommendations.
• Uses AI tools daily for content, research and productivity.

What we offer

• Full-time, Monday to Friday schedule in US Central time.
• Medical, dental and vision coverage through a global insurance program, plus paid time off.
• Discounted stays at French Cowboys hotels.