Creative Strategist – Ecommerce Performance Marketing

About the role

We are looking for a Direct Response Creative Strategist to act as the connective tissue across three DTC brands. Reporting to the CEO and later the Director of Performance Marketing, you will turn product ideas into offers, funnels, landing pages, and ad creative briefs that drive profitable traffic.

Key responsibilities

• Generate new angles, write landing pages, and brief ad creatives end‑to‑end.
• Mock up and prototype funnels, product pages, quizzes, and upsell flows using AI design tools, Figma, Webflow or similar.
• Build offer structures, launch plans, and creative briefs for new product launches.
• Conduct competitor teardowns and translate findings into testable copy and creative concepts.

Required profile

• 5+ years of direct‑response copywriting for DTC ecommerce, with proven performance on $1M+/month paid media spend.
• Strong research background using customer reviews, support tickets, competitor ad libraries, Reddit and AI‑assisted synthesis.
• Hands‑on prototyping ability and fluency with AI creative tools.
• Hyper‑organized self‑starter who can manage multiple concurrent tests across three brands.

Required skills

• Meta Ads Manager (hook rate, CTR, CPC, conversion metrics).
• Figma, Webflow, Claude Design or comparable AI‑assisted design tools.
• AI creative workflow tools (e.g., Claude, generative image/video platforms).
• Direct‑response copywriting for long‑form sales pages, video scripts, ads, email and SMS.