Consumer Subscription Growth Specialist, Paid Ads

About the role

The Dyrt is seeking a part‑time Growth Specialist to own paid user acquisition for its subscription product, The Dyrt PRO. Working three days a week, you will manage the full lifecycle of paid media campaigns across app and web platforms.

Key responsibilities

• Own paid acquisition volume and efficiency, setting budgets, scaling successful campaigns and cutting under‑performing ones.
• Build, launch, and maintain acquisition campaigns on Google Ads, Meta, Apple Search Ads, TikTok and secondary networks.
• Brief, refresh, and test ad creative; create and test App Store custom product pages.
• Verify platform reporting against internal analytics, maintain conversion events, deeplinks, UTM and pixel integrity.
• Define test success criteria, analyze results, and make clear scale, stop or iterate decisions.

Required profile

• Hands‑on experience managing app install and event campaigns directly in Google Ads, Meta and Apple Search Ads.
• Proven budget judgment, allocating spend to meet volume and efficiency targets.
• Strong analytical rigor, cross‑checking platform data with independent sources.
• Clear, concise written communication for busy stakeholders.

Required skills

• Google Ads
• Meta (Facebook/Instagram) advertising
• Apple Search Ads
• TikTok advertising platform
• SKAdNetwork, deeplinks, custom product pages, UTM and pixel tracking
• AI‑assisted analysis and automation tools