Brand Senior Associate - PokerStars

About the role

FanDuel is looking for a Brand Senior Associate for PokerStars, exclusively on FanDuel, based in New York City. You will help develop and run integrated marketing campaigns that build brand affinity, differentiate the brand and raise top-of-mind awareness across media channels and partnerships. You will work closely with the Sr. Manager to plan, coordinate and deliver campaigns.

Key responsibilities

• Analyze consumer insights, brand positioning and market trends using first- and third-party data to support brand strategy and campaign planning
• Help develop and localize brand messaging and creative for US audiences
• Manage end-to-end execution of marketing campaigns and projects, from planning through launch, with the support of the Sr. Manager
• Own the campaign planning calendar, coordinating timelines, milestones and deliverables across internal teams and external partners
• Work with marketing, creative, product and analytics teams, and with external agencies and vendors, to deliver on-brand creative assets
• Plan and manage workflows across in-house, freelance and agency partners, and set up processes and documentation
• Track, measure and report campaign performance using KPIs and ROI insights

Required profile

• Bachelor's degree and 3+ years of relevant experience in a brand role
• Proven ability to build proprietary marketing programs that build brand leadership
• Experience building partnerships and developing internal and external relationships
• Multichannel campaign and partnership experience across traditional, digital and social channels, local and national
• Strong knowledge of the iGaming landscape is a plus
• Able to plan, organize and prioritize multiple simultaneous projects

Required skills

• Excellent written and verbal communication, including presentations, post-mortem reports and campaign archives
• Creativity combined with data-driven thinking

What we offer

• Salary range of $86,000 - $108,000 USD depending on experience, location and market
• Medical, vision and dental insurance, life and disability insurance, and a 401(k) with up to a 5% match
• Paid time off, 14 paid holidays, annual bonus and long-term incentives
• Commuter benefits and pet insurance