Automotive Marketing Consultant

About the role

iHeartMedia Automotive is looking for an experienced Automotive Marketing Consultant to help dealerships grow market share, increase showroom traffic, generate leads and sell more vehicles. The role suits people who know the dealership business, thrive in face-to-face client relationships and can advise Dealer Principals, General Managers, Marketing Directors and agency partners. Candidates are encouraged to apply even if their experience does not match the description perfectly.

Key responsibilities

• Build relationships through in-person dealership visits, networking, prospecting, referrals and business development.
• Conduct discovery meetings to understand dealership objectives, competitive pressures, inventory concerns and growth goals.
• Create customized marketing strategies that drive awareness, traffic, leads, sales and service revenue.
• Use iHeartMedia's automotive marketing stack: broadcast radio, streaming audio, podcasts, connected TV, OTT video, social media, display advertising, influencer marketing, audience targeting, attribution and matchback reporting, dealer traffic generation programs and consumer insights.
• Present creative marketing ideas and deliver business presentations supported by market intelligence and performance reporting.
• Collaborate with strategists, campaign specialists, creative teams and product experts on integrated programs.
• Run ongoing business reviews and campaign recaps showing results, ROI and future opportunities.
• Consistently exceed revenue goals through consultative selling and long-term client relationships.

Required profile

• 3+ years of experience working directly with automotive dealerships, dealer groups, OEM programs, automotive agencies, technology providers or marketing organizations.
• Proven experience managing advertising, marketing or lead-generation programs for automobile dealers.
• Deep understanding of the dealership business and what drives vehicle sales, service revenue, customer acquisition and market share.
• Experience engaging dealership ownership and executives, and conducting face-to-face meetings with them.
• Familiarity with co-op compliance, attribution reporting and performance-based marketing is preferred.
• Valid driver's license, reliable transportation and ability to travel throughout the assigned territory.

Required skills

• Consultative selling and relationship building, with a track record of closing significant marketing investments.
• Building and managing complex, multi-channel marketing campaigns.
• Using Salesforce or a comparable CRM and Microsoft Office.
• Using campaign analytics and reporting tools to show marketing effectiveness.