Account Director, Performance Marketing

About the role

Adlantica, a Dallas‑based performance advertising agency, is looking for a senior, client‑facing Account Director to own campaign delivery, performance accountability, and client relationships across Meta and Google Ads.

Key responsibilities

• Own end‑to‑end delivery for a portfolio of client accounts, from strategy approval through launch, optimization, reporting and follow‑through.
• Translate business objectives, research and creative strategy into actionable briefs and coordinate copy, design, video, landing pages, audiences, budgets and timelines.
• Lead performance reviews, challenge analysis, test approaches and ensure data‑driven optimizations align with business outcomes.
• Investigate gaps between ad results and sales outcomes, coordinating specialists to resolve issues.
• Review and provide strategic feedback on ad copy, creative concepts and landing pages for relevance and persuasion.
• Manage and prioritize the work of media buyers, designers, editors and developers, removing blockers and meeting deadlines.
• Own pre‑launch quality assurance for assets, placements, tracking, CRM handoffs and final checks.
• Prepare and lead client meetings, present performance reports, discuss recommendations and handle client questions.

Required profile

• 6+ years in performance marketing or digital advertising agencies with experience leading multiple client accounts.
• Proven ownership of client outcomes, able to describe independent decisions, team direction and commercial impact.
• Strong analytical judgment to diagnose under‑performance, evaluate lead quality and challenge recommendations.
• Excellent creative and messaging judgment grounded in audience research and direct‑response principles.
• Independent, curious, decisive and comfortable pushing back thoughtfully while maintaining client trust.

Required skills

• Meta Ads and Google Ads (lead generation and e‑commerce focus).
• Landing‑page creation, GA4, GTM, pixels, conversion events, UTMs, CRM workflows and attribution.
• Advanced analytical skills for performance diagnostics and data‑driven decision making.