Web Analytics Manager

About the role

Bridgestone Americas, Inc. (Nashville, Tennessee) is looking for a Web Analytics Manager to lead its web analytics measurement strategy and roadmap and to own end-to-end measurement of the digital customer journey. The role brings deep Adobe Analytics and Adobe Customer Journey Analytics (CJA) expertise to drive conversion, engagement and experience optimisation across digital properties, partnering with regional marketing, digital channel, data and agency teams.

Key responsibilities

• Define the measurement strategy and roadmap, including tracking, instrumentation and reporting priorities, and set the long-term direction for Adobe Analytics/CJA capabilities.
• Analyse the digital customer journey in Adobe Analytics/CJA, including site experience, landing pages, channel entry points and the path to purchase, and identify drop-off points and growth opportunities.
• Turn A/B and multivariate test results into actionable recommendations, support opportunity sizing and risk assessment, and provide attribution and cohort models to evaluate campaign impact and channel performance.
• Manage tagging architecture with Marketing Platform teams and work with the Privacy team on consent management platforms so that tags, data collection and privacy notices comply with regulations and company policy.
• Build standardised reporting in Power BI, create monthly, quarterly and campaign-specific dashboards, and validate data sources with data teams and agency partners.
• Work with Product and UX teams on feature prioritisation, present insights to stakeholders and build executive presentations.
• Advocate for AI and data-driven tools within the analytics team.

Required profile

• Bachelor's degree in Analytics, Marketing, Statistics, Data Science or a related field; equivalent practical experience considered.
• 5+ years of experience in web/digital analytics, with at least 2+ years hands-on in Adobe Analytics and Adobe Customer Journey Analytics.
• Track record of turning testing and experimentation results into measurable conversion or engagement improvements.
• Experience building attribution or multi-touch marketing measurement models.
• Experience presenting directly to senior executives, with strong command of Power BI and PowerPoint.
• English at C1 level.
• Prior experience supporting consent management and privacy compliance (GDPR, CCPA) and experience in a large, multi-brand or multi-region organisation are a plus.

Required skills

• Adobe Analytics and Adobe Customer Journey Analytics
• Power BI and PowerPoint
• Tagging implementation with tag management systems such as Adobe Launch

What we offer

• Competitive pay, an attractive onboarding experience and continuous training and mentoring.
• A global, diverse and inclusive workplace.
• Corporate social responsibility activities.