Go-to-Market Lead – New York City

About the role

Lava is seeking a GTM Lead to own the go‑to‑market strategy, drive messaging and channel selection, and manage the handoff between product and revenue. The role works directly with the founder and engineering team and will shape how the company sells its AI‑powered connector platform.

Key responsibilities

• Own end‑to‑end go‑to‑market strategy, including messaging, channel selection and product‑to‑revenue handoff.
• Run outbound and inbound sales motions with early customers and design partners, from first call to signed deal, leveraging Lava’s AI sales tools.
• Partner with the founder and engineering team to translate customer feedback into product decisions.
• Build and test growth channels (content, partnerships, developer communities, paid) and double down on what works.
• Define and track metrics such as pipeline, activation, usage‑based revenue growth and retention.
• Represent Lava at events, in developer communities and with prospective merchants and users.
• Stand up the early GTM stack and processes (CRM, outreach tooling, reporting) as the first commercial hire.

Required profile

• Experience in growth or technical sales, preferably at a SaaS company selling to developers or other technical buyers.
• Comfortable owning a number and being measured against it.
• Able to hold credible conversations with engineers about APIs, billing or infrastructure concepts.
• Proficient with AI tools for daily workflow, prospecting and pipeline management.
• Scrappy, hands‑on attitude with a track record of building processes or channels from scratch.
• Strong written and verbal communication skills for external representation.
• Comfortable working in an ambiguous, fast‑moving environment without an existing GTM playbook.

Required skills

• API knowledge
• AI sales tools