Product Marketing Manager – TikTok Operations

About the role

The Creator team at TikTok is seeking a Product Marketing Manager to lead end‑to‑end product marketing campaigns that boost awareness, perception, and adoption of creator‑focused products. This highly execution‑driven role will translate product priorities into paid campaigns across on‑ and off‑platform channels such as TikTok, YouTube and Reddit.

Key responsibilities

• Plan, launch and manage paid marketing campaigns that drive top‑of‑funnel awareness and bottom‑of‑funnel product usage.
• Write creative briefs, review scripts, and collaborate closely with agencies and internal creative teams.
• Monitor core performance metrics, analyze results and continuously optimize messaging, creative assets and targeting.
• Partner with Product, Communications and Global Creator Marketing teams to align priorities and document learnings for future initiatives.
• Ensure campaigns are grounded in product performance data and creator insights.

Required profile

• 5+ years of experience in product marketing, performance marketing or paid campaign execution.
• Proven track record running paid campaigns for tech platforms or creator‑focused products.
• Strong understanding of creator‑style, product‑led creative concepts.
• Experience managing external agencies and cross‑functional stakeholders.
• Excellent project‑management and organizational skills.
• Comfort working with data, metrics and performance insights to drive decisions.

Required skills