Marketing Manager – Brand Strategy & Campaign Lead

About the role

Ground Up is seeking a strategic and highly organized Marketing Manager to lead marketing strategy, campaign management and brand storytelling across its footwear brand portfolio. This onsite role will also manage a Senior Marketing Coordinator and a Social Media Coordinator, setting direction and building processes for the team.

Key responsibilities

• Develop long‑term marketing plans and roadmaps that align with business goals.
• Lead end‑to‑end marketing campaigns across digital, retail, wholesale and social channels.
• Build and oversee marketing processes to ensure efficient campaign execution and approvals.
• Maintain brand consistency across all touchpoints and communications.
• Create compelling brand narratives and guide creative direction.
• Manage licensing approvals and ensure compliance with licensor guidelines.
• Own relationships with external partners, agencies and vendors supporting marketing initiatives.
• Set strategic direction for press and communications.

Required profile

• 4+ years of marketing experience leading campaigns from concept to execution.
• Strong strategic and creative eye for brand storytelling.
• Confidence to present ideas and take initiative without close direction.
• Experience in fashion, footwear or creative/lifestyle brands is a plus.
• People‑management experience overseeing junior marketing staff.

Required skills