Director of On Air and Third Party Fundraising

About the role

The Director of On‑Air and Third‑Party Fundraising leads KQED’s audio‑driven fundraising strategy, overseeing radio membership drives and year‑round promotional calendars for both radio and TV. The role partners closely with acquisition, programming, development and product teams to integrate on‑air and digital fundraising efforts.

Key responsibilities

• Own the annual audio fundraising strategy, including on‑air pledge drives, podcast integrations, app presence and broadcast spot campaigns.
• Plan, produce and direct all radio pledge drives, managing messaging frameworks, scripts, segment rundowns and production schedules.
• Develop and execute an annual membership promotion strategy for radio and TV, overseeing spot creation and scheduling.
• Collaborate with programming, news, development and digital teams to align editorial priorities with fundraising goals.
• Maintain performance reporting, budget tracking and post‑campaign analysis to inform future strategy.
• Manage external vendors, freelancers and talent to ensure high‑quality production within budget.

Required profile

• 7+ years of experience in public‑media fundraising, audio production or broadcast programming.
• Proven success managing on‑air fundraising campaigns and developing cross‑platform messaging.
• Strong collaborative mindset with experience partnering across programming, development and digital acquisition teams.
• Commitment to public‑media values and serving diverse communities.

Required skills

• Proficiency with CRM systems and donor‑tracking tools (e.g., ROI Solutions).
• Expertise in audio production workflows and broadcast spot scheduling.
• Project‑management skills for staff scheduling, timeline development and cross‑team coordination.