Digital Marketing & Growth Specialist

About the role

Apex Photo Studios is seeking a Digital Marketing & Growth Specialist to expand its online presence across traditional search engines and emerging AI‑driven platforms. The role works closely with the in‑house creative team to drive SEO, paid media, website optimization, analytics, and social media initiatives.

Key responsibilities

• Support SEO, paid media, website optimization, analytics, and social media efforts.
• Improve visibility on Google and AI platforms such as ChatGPT, Gemini, and Perplexity.
• Optimize website content for search engines and AI discovery (LLM/AI SEO).
• Update and manage sites on Shopify, Wix, Squarespace, and WordPress.
• Assist with Google Ads campaign setup and performance optimization.
• Track marketing performance using GA4, analytics, and reporting tools.
• Manage social channels including Instagram, TikTok, Facebook, YouTube, Pinterest, and LinkedIn.
• Collaborate with the creative team to guide content strategy based on trends and audience behavior.

Required profile

• Experience in digital marketing, SEO, social media, or related fields.
• Familiarity with Google Ads and Google Analytics.
• Hands‑on experience managing websites and social platforms.
• Organized, creative, and comfortable in a fast‑paced environment.
• Interest in AI‑driven marketing and emerging search trends.
• Based in Los Angeles and able to work in‑office daily.

Required skills

• SEO
• Google Ads
• Google Analytics (including GA4)
• Website platforms: Shopify, Wix, Squarespace, WordPress
• Social media platforms: Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn
• AI tools: ChatGPT, Gemini, Perplexity
• Schema markup and semantic SEO
• Adobe Creative Suite (optional)

What we offer

• Opportunity to work with a diverse range of creators, brands, and production teams.
• Be part of a growing creative hub in Downtown Los Angeles.
• Shape a modern marketing strategy focused on both search and AI‑driven discovery.
• Close collaboration with a highly visual, creative team.