Website Content and PPC Specialist

About the role

The Website Content and PPC Specialist works on‑site with the marketing team to manage website content, drive paid search and social campaigns, and maintain the HubSpot CRM. This role ensures the e‑commerce site is accurate, SEO‑friendly, and optimized for conversions.

Key responsibilities

• Plan, organize, and publish website content, maintain site‑map hierarchy, and ensure taxonomy integrity for both users and search engines.
• Create, manage, and optimize paid advertising campaigns on Google, Bing, Facebook, Instagram, LinkedIn and YouTube, including product feeds for Google Merchant Center and Meta catalogs.
• Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and conduct A/B testing to improve results.
• Manage contact lists, segmentation, and email workflows in HubSpot CRM, ensuring compliance with CAN‑SPAM and other regulations.

Required profile

• Bachelor’s degree in Communications, Marketing, UX Design or related field.
• 1+ years of professional experience in website content management, paid media, SEO, and CRM coordination.
• Strong attention to detail, ability to manage multiple projects, and excellent communication skills.

Required skills

• HTML5, CSS3, JavaScript, Python
• Adobe XD, InDesign
• Google Ads, Google Merchant Center, Meta advertising platforms
• HubSpot CRM, Google Analytics, Google Tag Manager, Meta Pixels
• Microsoft Office, G‑Suite, Excel/Google Sheets