VP, Programmatic

About the role

Horizon Media, a marketing and advertising firm founded in 1989 and headquartered in New York City, is looking for a VP, Programmatic. The role acts as central command for knowledge sharing within the client pod, drives programmatic strategy and leads a team of Directors and Group Directors. It is listed as hybrid (#LI-HYBRID).

Key responsibilities

• Act as central command for knowledge dissemination across the client pod, keeping the team ahead on the latest programmatic opportunities.
• Drive deep insight generation and strategic hypothesis formulation for custom programmatic media plans, and push partner exploration on audience discovery, value bidding, inventory white space, optimization and measurement.
• Provide client thought leadership and executional stewardship for the pod and its clients, including developing and articulating case studies.
• Manage the team, advancing capabilities and partnering with Leads in Horizon programmatic on operational adherence.
• Contribute to growth and new business, help test new theories and initiatives, and maintain key client and stakeholder relationships.
• Directly supervise Group Director/Director-level people and shape the future organizational design of the programmatic operation.

Required profile

• 10+ years of related work experience in programmatic media roles (agency, publisher, ad tech, networks, etc.).
• Degree in marketing, economics, statistics or business preferred.
• Significant experience managing a programmatic capability and shaping a service area, with direct hands-on experience in online advertising preferred.
• Strong client-facing voice and experience as a client and team lead.
• Preferred: experience in operations and operational strategy, and an affinity for data and the technical side of the operation.

Required skills

• Quickly learning new technologies, especially custom algorithms, artificial intelligence and data integrations.
• Training staff on new ad products and platforms.
• Exploring new concepts by combining existing solutions with unsolved opportunities.
• Explaining the role of programmatic in serving client business objectives.

What we offer

• Salary range of $195,000 - $235,000, depending on skills, experience and qualifications.
• Discretionary bonus and a total rewards package.
• Health, life and disability insurance, retirement savings plans, company-paid holidays and unlimited PTO.
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance and fitness reimbursement.