Vice President of Sales – Head of Retail Sales

About the role

This is a career‑defining commercial leadership opportunity with a well‑capitalized, founder‑led beverage brand that is preparing for a national launch. Reporting directly to the Founder & CEO, you will own the retail sales function and shape the company’s commercial strategy as it scales.

Key responsibilities

• Develop and execute a national retail sales strategy across grocery, mass, club, convenience and other strategic channels.
• Build and nurture relationships with key retail partners, distributors and broker networks.
• Lead customer acquisition, account expansion and commercial planning, including forecasting and execution.
• Manage distributor and broker relationships to maximize market penetration.
• Recruit, build and scale internal sales teams as the business grows.
• Serve as a strategic partner to the Founder & CEO and a core member of the leadership team.

Required profile

• Proven success selling into major retail accounts across grocery, mass, club, convenience and related channels.
• Experience working with distributors, broker networks and national retail partners.
• Background in beverage or high‑growth CPG, food, wellness brands is strongly preferred.
• Demonstrated ability to operate within emerging, challenger or high‑growth consumer brands.
• Strong leadership skills with a track record of building and scaling teams.
• Exceptional relationship‑building, communication and commercial acumen.

Required skills

What we offer

• Base salary $200,000–$250,000 per year plus a 30% performance bonus.
• Long‑term equity incentive.
• Relocation assistance to Manhattan, New York City.
• Significant ownership and influence over commercial strategy and growth.
• Opportunity to work directly with a founder who has successfully built and scaled a national beverage brand.