Vice President, Brand Strategy

About the role

The Vice President, Brand Strategy will lead Mastercard’s unified, enterprise‑wide brand strategy. Reporting to the Senior Vice President, Brand Strategy & Advertising, this role bridges consumer brand building and B2B commercialization to strengthen the global master brand.

Key responsibilities

• Maintain and evolve the brand strategy for all audiences across products and services, aligned with enterprise growth priorities.
• Lead brand architecture decisions, balancing clarity, scale, and equity across platforms.
• Act as senior steward of the global consumer brand, ensuring B2B strategy reinforces core brand meaning and emotional equity.
• Ensure the brand platform remains fit for purpose as the business scales, providing a unifying positioning across categories.
• Partner with enterprise leadership, product, sales, marketing, and regional teams to translate brand strength into differentiated, growth‑driving brand systems.

Required profile

• Reports to the Senior Vice President, Brand Strategy & Advertising.

Required skills