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This job expired on 17/07/2026. It no longer accepts applications.
Vice President, Brand Strategy
mastercard · New York
Job description
About the role
The Vice President, Brand Strategy will lead Mastercard’s unified, enterprise‑wide brand strategy. Reporting to the Senior Vice President, Brand Strategy & Advertising, this role bridges consumer brand building and B2B commercialization to strengthen the global master brand.
Key responsibilities
- Maintain and evolve the brand strategy for all audiences across products and services, aligned with enterprise growth priorities.
- Lead brand architecture decisions, balancing clarity, scale, and equity across platforms.
- Act as senior steward of the global consumer brand, ensuring B2B strategy reinforces core brand meaning and emotional equity.
- Ensure the brand platform remains fit for purpose as the business scales, providing a unifying positioning across categories.
- Partner with enterprise leadership, product, sales, marketing, and regional teams to translate brand strength into differentiated, growth‑driving brand systems.
Required profile
- Reports to the Senior Vice President, Brand Strategy & Advertising.
Required skills
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mastercard
New York
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