User Acquisition Manager, PLG

About the role

ArcSite is a mobile sketching and drawing-based takeoff and estimating solution used by designers, field sales teams, technicians and inspectors. Its product-led growth motion drives about half of company revenue and is its largest source of qualified leads. As User Acquisition Manager, PLG, you will own user acquisition for the self-serve funnel, bringing the right users into the product efficiently and at scale. The role covers paid channels and App Store Optimization (ASO), working closely with Product and Marketing.

Key responsibilities

• Own the acquisition strategy for the PLG motion, increasing qualified self-serve signups and installs across paid and organic channels.
• Manage paid acquisition (search, social, display, affiliate) focused on self-serve users, and lead ASO across iOS, Android and Windows.
• Allocate and optimize the acquisition budget and channel mix to balance growth, volume and CAC efficiency.
• Build and run a structured testing roadmap across channels, audiences, creative, landing pages, bidding strategies and store listings.
• Analyze acquisition sources and downstream product behavior to find the highest-quality users and improve targeting and spend.
• Partner with Product, Marketing and Analytics so that acquisition supports the broader PLG funnel.
• Track key metrics such as CPI, CPA, CAC, signup volume, channel efficiency, store listing conversion, ASO visibility and rankings.
• Stay ahead of acquisition trends, platform changes and competitive activity.

Required profile

• 4-6+ years in user acquisition, growth marketing or performance marketing, ideally in B2B SaaS or mobile apps with a self-serve motion.
• Hands-on experience managing paid campaigns across search, social, display and/or affiliate channels.
• Hands-on ASO experience across iOS, Android and/or Windows, including keyword optimization and regional strategy.
• Nice to have: experience across iOS, Android, Windows and web; B2B SaaS, vertical SaaS, mobile apps or construction technology; experience in a PLG organization; familiarity with ArcSite's stack (HubSpot, GA4, ChartMogul, Ahrefs, ASOlytics, Mixpanel).

Required skills

• Familiarity with paid bidding platforms (Google Ads, Apple Search Ads, Meta Ads Manager) and ASO tools (Sensor Tower, AppTweak, Storemaven)
• Product analytics tools (Mixpanel, Amplitude)
• SQL and CAC/funnel-efficiency analysis

What we offer

• Fully remote work
• Unlimited PTO
• Medical, dental and vision insurance
• 401K match
• $75 monthly wellness stipend