Product Marketing Manager

About the role

ArcSite, a mobile sketching and drawing-based takeoff and estimating solution, is hiring a Product Marketing Manager. The role connects the product, customers and go-to-market strategy: owning messaging and positioning, leading go-to-market launches, supporting sales and self-serve conversion, and bringing customer and market insights back to Product and Marketing. It is a hands-on, remote-first position.

Key responsibilities

• Own messaging and positioning for the core product, key capabilities and new features, across self-serve and sales-assisted audiences.
• Lead go-to-market launches with Product, Marketing, Sales and Engineering, including launch plans, customer communications and success metrics.
• Build sales enablement: battlecards, pitch decks, FAQs and competitive materials.
• Support self-serve and PLG growth with messaging and marketing programs that help users adopt and convert.
• Understand ICPs, buyer personas, workflows and purchasing journeys in the contractor and specialty-trade markets.
• Conduct customer and market research and partner with Product, Sales and Customer Success to refine positioning and GTM strategy.
• Support pricing and packaging initiatives and share win/loss insights to inform product prioritization.
• Develop beta and launch programs, track launch performance, adoption and conversion, and close the feedback loop.

Required profile

• 4-6+ years in B2B SaaS product marketing or a similar product-focused marketing role.
• Experience developing messaging, positioning, go-to-market plans and sales enablement materials.
• Ability to own projects independently and drive cross-functional initiatives from planning to execution.
• Strong customer and market research skills, and excellent writing, storytelling, presentation and communication skills.
• Understanding of self-serve/PLG and sales-assisted GTM motions, or the ability to adapt quickly.

Nice to have

• Construction technology, home services, field service or vertical SaaS experience.
• Beta program management and competitive research experience.
• Enterprise sales and complex B2B buying process experience.
• Familiarity with HubSpot, competitive intelligence and product analytics tools.

What we offer

• Fully remote work.
• Unlimited PTO.
• Medical, dental and vision insurance.
• 401K match.
• $75 monthly wellness stipend.