Technical Product Marketing Manager - Federal & DoD

About the role

AppGate is looking for a Technical Product Marketing Manager to join its product marketing team, focusing exclusively on the Federal, Department of Defense (DoD) and broader Public Sector market. The role owns how AppGate ZTNA is positioned, proven and sold to civilian agencies, defense and intelligence organizations, systems integrators and state and local governments. It suits a hands-on, technically oriented marketer who understands how government buys technology and can turn complex capabilities and compliance requirements into clear value.

Key responsibilities

• Own Federal positioning, value propositions, personas and messaging for AppGate ZTNA, aligned to Zero Trust mandates such as the DoD Zero Trust Strategy, CISA Zero Trust Maturity Model, NIST SP 800-207, OMB M-22-09 and TIC 3.0.
• Partner with solutions engineering on RFPs, RFIs, RFQs and sources-sought responses, build and maintain a reusable response library, and ensure responses are accurate, compliant and differentiated.
• Map capabilities to compliance and security controls (NIST SP 800-53, CMMC, FedRAMP, DISA STIGs) and turn them into evaluation and justification content.
• Plan and run product launches and campaigns, including launch plans, sales playbooks, collateral and enablement.
• Build and update Federal sales enablement assets (battlecards, pitch decks, use cases, ROI content, demo scripts) and train sales, solutions engineering and field marketing teams.
• Create technical, customer-facing content: whitepapers, solution briefs, reference architectures, capability statements, one-pagers, website copy, blog posts and webinar materials.
• Support channel and ecosystem go-to-market with systems integrators, federal resellers and contract vehicle holders, including joint messaging and partner enablement.
• Conduct Federal competitive analysis and partner with demand generation and customer reference programs.
• Track market dynamics, policy, budget and mandate changes, and feed product positioning and roadmap input.

Required profile

• 4-7 years of product marketing experience, ideally supporting B2B enterprise security products.
• Direct experience marketing or selling to Federal, DoD and/or State & Local government strongly preferred.
• Hands-on familiarity with government RFP/RFI processes and experience supporting proposal teams.
• Proven experience launching products and equipping sales with playbooks and assets.
• Data-driven: experience tracking content performance, win rates and GTM metrics.
• U.S. citizenship required; an active security clearance or the ability to obtain and maintain one is preferred.
• Bachelor's degree (preferred) in Marketing, Communications, Business, Computer Science or a related field.

Required skills

• Working knowledge of government Zero Trust and cybersecurity frameworks (DoD ZT Strategy, CISA ZTMM, NIST SP 800-207 and 800-53, CMMC, FedRAMP, TIC 3.0).
• Strong technical aptitude in networking, identity and access, and cloud security, able to speak with engineers, architects and security leaders.
• Excellent writing and storytelling skills, producing crisp technical-to-mission messaging.