Staff Product Marketing Manager (Remote)

About the role

Join BILL’s Product Marketing team to lead the go‑to‑market strategy for the Accounting Channel. You will shape acquisition, adoption and retention programs, partner across product, sales and customer success, and drive impactful product launches in a fast‑growing fintech environment.

Key responsibilities

• Architect and execute the GTM strategy for the Accountant Channel, setting KPIs with Sales and Product and tracking shared targets.
• Influence product roadmap and investment decisions by translating market and sales insights into prioritised initiatives.
• Champion accountants by developing segmentation, positioning, messaging and enablement tools that resonate with their workflows.
• Lead complex, multi‑team product launches and continuously refine the GTM playbook.
• Partner with Sales to deliver enablement content, tools and processes that drive adoption and address competition.
• Conduct win/loss, competitive and funnel analysis and develop pricing points of view.

Required profile

• 12+ years of product marketing experience, including senior‑level roles.
• Proven track record in B2B SaaS or fintech, preferably selling to accounting and finance professionals.
• Experience launching products, creating positioning, messaging and GTM strategies.
• Background supporting channel or indirect sales motions with partner enablement.
• Strong analytical mindset with experience in market research, competitive analysis and customer segmentation.
• Ability to influence senior stakeholders across product, sales and marketing without direct authority.

Required skills

• Product marketing and GTM strategy development.
• Market research, competitive analysis and customer segmentation.
• Messaging, positioning and storytelling for B2B SaaS/fintech products.
• Channel sales enablement and partner‑focused marketing.
• Pricing and packaging strategy insight.

What we offer

• Competitive salary ranges based on location (USD).
• Comprehensive benefits: medical, dental, vision, life and disability insurance.
• 401(k) retirement plan, flexible spending and health savings accounts.
• Paid holidays, wellness days and flexible time off.
• Employee stock purchase program and wellness initiatives.