Content Marketing Lead, Insights

About the role

TRM Labs is building a content engine to position itself as the authority on crypto crime and financial‑crime intelligence. As the Content Marketing Lead for Research & Insights you will transform the Insights team’s research into reports, articles and campaigns that reach investigators, journalists and the broader crime‑fighting community.

Key responsibilities

• Set the research content agenda and own a proactive editorial plan, deciding which findings become flagship reports, blog posts, social content or media pitches.
• Turn research into a content engine, delivering 1‑3 pieces per week using AI‑driven workflows for review, drafting and repurposing.
• Own distribution across owned, paid and earned channels, tailoring content for social, newsletters and executive voice.
• Grow TRM’s search and AI‑citation visibility through SEO, GEO tooling and gap analysis.
• Support media outreach in partnership with the head of Communications, feeding coverage insights back into the content plan.

Required profile

• 5+ years of B2B content marketing, editorial or research‑communications experience with a portfolio of data‑driven work.
• Proven ability to own content end‑to‑end—from concept through publication and distribution.
• Strong editorial judgment to simplify complex technical narratives without losing accuracy.
• Experience using AI to accelerate research review, drafting, repurposing and performance optimization.

Required skills

• AI‑enhanced content creation workflows
• SEO and search visibility techniques
• Editorial planning and calendar management
• Data‑driven storytelling