Sr Manager, Customer Strategy & Growth

About the role

Ceva North America is seeking a commercially minded, action-oriented Sr Manager, Customer Strategy & Growth to accelerate retail growth by enabling new distribution, strengthening customer partnerships and improving the quality of revenue across priority channels. Reporting to the General Manager, Companion Animal Retail, the role bridges Sales and Marketing, partnering with Sales, Brand Marketing, Digital Commerce, Finance, Supply Chain/Logistics and Sales Operations. It supports expansion into priority customers and channels, strengthens category management and customer selling stories, improves Joint Business Planning and trade investment decisions, and builds customer and shopper activation programs.

Key responsibilities

• Drive new distribution, customer development and launch readiness: build category review presentations, customer selling stories, assortment recommendations and competitive context, then lead the cross-functional customer setup and launch-readiness process once business is awarded.
• Drive Joint Business Planning growth and customer economics: identify high-value growth vehicles, evaluate and negotiate trade funding, terms, promotional support and logistics costs, and challenge low-value or unnecessary spend.
• Sales forecasting and demand planning: develop a disciplined forecasting process with Sales, Supply Chain, Finance and Marketing, integrating consumption trends, inventory, promotions, new distribution and seasonality to improve forecast accuracy.
• Lead customer and shopper activation: develop brick-and-mortar and digital commerce programs that support sell-through, trial and repeat purchase, coordinating with Brand Marketing and Digital Commerce.
• Build repeatable sales operations and growth models: customer requirements, assortment and promotional planning, item setup coordination, sales tools, commercialization checklists and cross-functional handoffs.

Required profile

• Bachelor's degree in Business, Marketing, Sales or a related field; MBA or advanced degree is a plus.
• 7+ years of progressive experience in customer development, trade/customer marketing, category management, sales enablement or commercial roles in CPG, consumer health, OTC, pet care, animal health or another consumer-led category.
• Demonstrated experience winning new distribution, leading category reviews and using category, consumer, shopper and retailer insights to build commercial selling stories.
• Experience with Joint Business Planning, trade investment, customer funding, terms and promotions, with a focus on profitable growth and ROI.
• Strong understanding of shopper activation across brick-and-mortar and digital commerce; retail media, customer-specific programs or omnichannel activation is valued.
• Ability to act as a bridge between Sales and Marketing and build repeatable commercial processes across Digital Commerce, Finance, Sales Operations and Supply Chain/Logistics.
• Strong communication, presentation, negotiation and problem-solving skills; estimated 10-30% domestic travel.

Required skills

• Customer development, category management and new distribution
• Joint Business Planning, trade investment and customer economics
• Shopper marketing, customer activation and retail media
• Sales operations and commercialization
• Sales-marketing integration and cross-functional revenue enablement