Sports Account Executive
Morgan Murphy Media · La Crosse
Job description
About the role
Join News 8 Now, CBS Sports and Phase 3 Digital to turn your passion for sports into a rewarding sales career. You will create data‑driven, multi‑platform advertising solutions that connect local businesses with highly engaged sports fans.
Key responsibilities
- Prospect, develop and grow new business relationships with local and regional advertisers.
- Create customized campaigns across TV, digital, CTV, OTT, streaming audio, paid social and programmatic channels featuring major sports properties.
- Present clear marketing strategies aligned with client goals, budgets and target audiences.
- Partner with creative, digital strategy and analytics teams to launch, optimize and report on campaigns.
- Use performance data to make recommendations and secure long‑term client partnerships.
- Stay current on sports media, digital advertising and emerging technology trends.
Required profile
- Genuine enthusiasm for sports and understanding of fan engagement.
- Entrepreneurial, self‑motivated approach to finding opportunities.
- Strong communication, presentation and relationship‑building skills.
- Consultative sales mindset with ability to translate client objectives into effective solutions.
Required skills
- Knowledge of traditional television, digital, Connected TV (CTV) and programmatic advertising.
- Familiarity with OTT, streaming audio, paid social platforms and analytics tools.
What we offer
- Competitive base salary plus uncapped commission; top performers can exceed $150,000 annually.
- Monthly cell phone allowance and mileage reimbursement.
- Comprehensive medical, dental, vision and life insurance.
- Paid time off, paid holidays and a 401(k) plan with company match.
- Ongoing training, professional development and clear career‑growth opportunities.
- Supportive, collaborative team environment.
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Morgan Murphy Media
La Crosse